The DATEV alternative without the firm loop
Pricing model, features, and tax-advisor handoff in direct comparison — so you can make the right decision.
In short
DATEV + Steuerberater is not a single tool but the software ecosystem your tax firm works in — ongoing bookings, the licence, and reports run through the firm and are billed there. The right choice if you have complex balance-sheet accounting, a larger GmbH, or an audit-heavy case, or you simply want a firm to handle everything end to end.
Norman is the better choice if you want to keep the day-to-day in your own hands. Invoicing and full bookkeeping are free — AI receipt capture, automatic bank matching, and EÜR/VAT returns without the firm loop, with real-time numbers. Through its full DATEV integration including booking data, you hand structured data to your tax advisor only when they need it for annual closing or complex cases — and you only pay when you file tax returns.
Norman instead of the DATEV loop through the firm
You handle invoicing, bookkeeping, banking, and tax prep yourself in a free workspace — and bring in your tax advisor on purpose instead of routing every ongoing booking through the firm.
| Pricing model | Invoicing and bookkeeping free, only the tax return is paid | Ongoing bookings and the DATEV licence are billed through the firm |
| Receipts & bank matching | AI receipt capture and automatic bank matching live in your own workspace | Upload receipts via DATEV Unternehmen online, the booking happens at the firm |
| Reports & EÜR | EÜR and numbers live from your own books any time | BWA and reports usually arrive monthly from the firm |
| AI automation | AI reads receipts and suggests the booking and tax rate — you stay in control | Automation sits on the firm's side; the firm does the categorization |
| E-invoicing & DATEV export | E-invoices (ZUGFeRD/XRechnung) and a full DATEV integration incl. booking data | DATEV format is the firm's world — receipts usually shuttle via DATEV Unternehmen online |
| REST API & integrations | REST API plus integrations like Stripe and Shopify | Geared to the firm's software, not your own self-service connections |
| Tax-advisor handoff | Structured DATEV-format export to the firm whenever it is needed | Everything runs continuously through the firm and its DATEV environment |
What are the differences?
Pricing model and doing it yourself
DATEV isn't a subscription with a price list — the cost arises through your firm. That's exactly where the biggest difference lies.
Invoicing and full bookkeeping — AI receipt capture, automatic bank matching, EÜR, and VAT-return prep — are free for good with no receipt cap. The only paid part is the finished tax return: the Klein plan from €9/month, the Pro plan with VAT returns from €21/month (billed yearly). Every number is transparent, and you file it yourself.
Your firm bills ongoing bookkeeping and the DATEV licence under the German tax-advisor fee schedule (StBVV) — not a fixed price, but a fee range depending on effort and receipt volume. In practice, ongoing bookkeeping for the self-employed often runs around €100–300 a month (per StBVV, depending on effort), plus annual closing and advisory work. In return, you don't have to make a single routine booking yourself.
Real time vs. monthly through the firm
When you see your numbers depends on the model.
EÜR, VAT-return data, and your tax burden build continuously from your own books — you see where you stand live at any time, and missing receipts or special cases surface immediately, not weeks later. Norman is at home on web, desktop, and mobile.
In the classic setup, you send receipts to the firm via DATEV Unternehmen online, they get booked there, and the BWA and reports usually come back only the following month. That's thorough and audit-proof, but you work with a time lag instead of real-time numbers.
AI and Automation
Who handles the day-to-day capture — software or the firm?
Norman is built from the ground up around AI and trained specifically for German tax law: the AI reads receipts, suggests the booking and tax rate, matches bank activity automatically, and gives you personalized tax-saving tips. The routine work the firm handles in the DATEV model, you do yourself in minutes — and you keep control over every booking.
DATEV is primarily a tax-firm IT system: the automation sits on the firm's side, and the firm's professionals handle the ongoing categorization. For you as a client, that means little click-work of your own — but also little direct insight into the logic, and you depend on the firm's capacity and pace.
Tax-advisor handoff and annual closing
Norman doesn't replace your tax advisor — it prepares their work.
Norman offers a full DATEV integration including booking data: receipts, payments, and bookings sit structured and go to your firm in DATEV format whenever you need them for annual closing, balance sheets, or a complex case. On top of that, there's a REST API and integrations like Stripe and Shopify. So you handle the day-to-day yourself and hand the tax advisor only what they really need.
In the end-to-end DATEV setup, everything runs continuously through the firm and its DATEV environment — from ongoing bookings to annual closing from a single source. That's the right choice for complex balance-sheet accounting, audit-heavy requirements, or when you deliberately want to hand off your entire bookkeeping. DATEV Unternehmen online does require a firm, though: without a tax advisor, you can't use it on your own.
Norman or DATEV + tax advisor — which fits you?
Choose Norman if you …
Are a freelancer, Kleinunternehmer, or small UG/GmbH
Want to handle the day-to-day yourself and see numbers in real time
Want free invoicing and full bookkeeping instead of an ongoing bookkeeping fee
Want AI receipt capture and automatic bank matching
Still want to hand structured DATEV-format data to your tax advisor when needed
Choose DATEV + tax advisor if you …
Need complex balance-sheet accounting rather than an EÜR
Run a larger GmbH with demanding accounting
Have audit-heavy requirements or many special cases
Want a firm to handle your entire bookkeeping end to end
Already have an established setup with your firm via DATEV Unternehmen online
Built for anyone who wants to do their own bookkeeping instead of the DATEV setup
Invoicing, quotes, receipt capture, bank matching, and EÜR/VAT-return prep run in Norman without the firm loop — bookkeeping and invoicing are free, and you hand structured DATEV-format data to your tax advisor only when they need it.
Automated bank categorization (SKR03/04)
Norman continuously assigns bank movements to the right accounts and suggests matching SKR03/04 postings.
Smart receipt matching
Forward receipts via app or email. Norman extracts the data and matches them with transactions.
Real-time expense tracking
All expenses broken down by category, automatically updated, and available at any time.
Financial overview at a glance
Revenue, expenses, and open items in one dashboard that updates with every booking.
AI-powered insights
Norman identifies savings opportunities, flags unusual bookings, and gives you actionable recommendations.
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