Normanvs.DATEV

The DATEV alternative without the firm loop

Pricing model, features, and tax-advisor handoff in direct comparison, so you can make the right decision.

In short

DATEV + Steuerberater is not a single tool but the software ecosystem your tax firm works in: ongoing bookings, the licence, and reports run through the firm and are billed there. The right choice if you have complex balance-sheet accounting, a larger GmbH, or an audit-heavy case, or you simply want a firm to handle everything end to end.

Norman is the better choice if you want to keep the day-to-day in your own hands. Invoicing and full bookkeeping are free: AI receipt capture, automatic bank matching, and EÜR/VAT returns without the firm loop, with real-time numbers. Through its full DATEV integration including booking data, you hand structured data to your tax advisor only when they need it for annual closing or complex cases, and you only pay when you file tax returns.

Norman instead of the DATEV loop through the firm

You handle invoicing, bookkeeping, banking, and tax prep yourself in a free workspace, and bring in your tax advisor on purpose instead of routing every ongoing booking through the firm.

NormanDATEV
Pricing modelInvoicing and bookkeeping free, only the tax return is paidOngoing bookings and the DATEV licence are billed through the firm
Receipts & bank matchingAI receipt capture and automatic bank matching live in your own workspaceUpload receipts via DATEV Unternehmen online, the booking happens at the firm
Reports & EÜREÜR and numbers live from your own books any timeBWA and reports usually arrive monthly from the firm
AI automationAI reads receipts and suggests the booking and tax rate: you stay in controlAutomation sits on the firm's side; the firm does the categorization
E-invoicing & DATEV exportE-invoices (ZUGFeRD/XRechnung) and a full DATEV integration incl. booking dataDATEV format is the firm's world: receipts usually shuttle via DATEV Unternehmen online
REST API & integrationsREST API plus integrations like Stripe and ShopifyGeared to the firm's software, not your own self-service connections
Tax-advisor handoffStructured DATEV-format export to the firm whenever it is neededEverything runs continuously through the firm and its DATEV environment

What are the differences?

Pricing model and doing it yourself

DATEV isn't a subscription with a price list: the cost arises through your firm. That's exactly where the biggest difference lies.

Norman

Invoicing and full bookkeeping (AI receipt capture, automatic bank matching, EÜR, and VAT-return prep) are free for good with no receipt cap. The only paid part is the finished tax return: the Klein plan from €9/month, the Pro plan with VAT returns from €21/month (billed yearly). Every number is transparent, and you file it yourself.

DATEV

Your firm bills ongoing bookkeeping and the DATEV licence under the German tax-advisor fee schedule (StBVV): not a fixed price, but a fee range depending on effort and receipt volume. In practice, ongoing bookkeeping for the self-employed often runs around €100–300 a month (per StBVV, depending on effort), plus annual closing and advisory work. In return, you don't have to make a single routine booking yourself.

Real time vs. monthly through the firm

When you see your numbers depends on the model.

Norman

EÜR, VAT-return data, and your tax burden build continuously from your own books: you see where you stand live at any time, and missing receipts or special cases surface immediately, not weeks later. Norman is at home on web, desktop, and mobile.

DATEV

In the classic setup, you send receipts to the firm via DATEV Unternehmen online, they get booked there, and the BWA and reports usually come back only the following month. That's thorough and audit-proof, but you work with a time lag instead of real-time numbers.

AI and Automation

Who handles the day-to-day capture: software or the firm?

Norman

Norman is built from the ground up around AI and trained specifically for German tax law: the AI reads receipts, suggests the booking and tax rate, matches bank activity automatically, and gives you personalized tax-saving tips. The routine work the firm handles in the DATEV model, you do yourself in minutes, and you keep control over every booking.

DATEV

DATEV is primarily a tax-firm IT system: the automation sits on the firm's side, and the firm's professionals handle the ongoing categorization. For you as a client, that means little click-work of your own, but also little direct insight into the logic, and you depend on the firm's capacity and pace.

Tax-advisor handoff and annual closing

Norman doesn't replace your tax advisor: it prepares their work.

Norman

Norman offers a full DATEV integration including booking data: receipts, payments, and bookings sit structured and go to your firm in DATEV format whenever you need them for annual closing, balance sheets, or a complex case. On top of that, there's a REST API and integrations like Stripe and Shopify. So you handle the day-to-day yourself and hand the tax advisor only what they really need.

DATEV

In the end-to-end DATEV setup, everything runs continuously through the firm and its DATEV environment: from ongoing bookings to annual closing from a single source. That's the right choice for complex balance-sheet accounting, audit-heavy requirements, or when you deliberately want to hand off your entire bookkeeping. DATEV Unternehmen online does require a firm, though: without a tax advisor, you can't use it on your own.

Norman or DATEV + tax advisor: which fits you?

Norman

Choose Norman if you …

  • Are a freelancer, Kleinunternehmer, or small UG/GmbH

  • Want to handle the day-to-day yourself and see numbers in real time

  • Want free invoicing and full bookkeeping instead of an ongoing bookkeeping fee

  • Want AI receipt capture and automatic bank matching

  • Still want to hand structured DATEV-format data to your tax advisor when needed

DATEV

Choose DATEV + tax advisor if you …

  • Need complex balance-sheet accounting rather than an EÜR

  • Run a larger GmbH with demanding accounting

  • Have audit-heavy requirements or many special cases

  • Want a firm to handle your entire bookkeeping end to end

  • Already have an established setup with your firm via DATEV Unternehmen online

Built for anyone who wants to do their own bookkeeping instead of the DATEV setup

Invoicing, quotes, receipt capture, bank matching, and EÜR/VAT-return prep run in Norman without the firm loop: bookkeeping and invoicing are free, and you hand structured DATEV-format data to your tax advisor only when they need it.

Automated bank categorization (SKR03/04)

Norman continuously assigns bank movements to the right accounts and suggests matching SKR03/04 postings.

Bank feedSynced
Receipt
Team lunch · 84.20 €
IMG_2841.jpeg
Transaction
Oberholz · Aug 10, 2026
Card payment

Smart receipt matching

Forward receipts via app or email. Norman extracts the data and matches them with transactions.

Real-time expense tracking

All expenses broken down by category, automatically updated, and available at any time.

ExpensesOffice rent1,200 €Software340 €Travel costs890 €Entertainment280 €
InsightsActive 24/7
Profit margin is down 6%

Financial overview at a glance

Revenue, expenses, and open items in one dashboard that updates with every booking.

AI-powered insights

Norman identifies savings opportunities, flags unusual bookings, and gives you actionable recommendations.

AI insights
Deduction foundHome-office allowance
UnusualDuplicate payment to vendor

Hear from entrepreneurs using Norman

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FAQ

What is the best alternative to DATEV?

It depends on what you want to replace. DATEV isn't a single program but the software ecosystem of your tax firm. For the everyday bookkeeping of small businesses and the self-employed, it's often overdimensioned. If you want to handle invoicing, receipt capture, bank matching, and EÜR/VAT returns yourself and for free, Norman is a good alternative: you do the day-to-day in real time and hand structured DATEV-format data to your tax advisor only when they need it. Norman is not a tax firm's in-house software, though: complex annual accounts stay with the firm.

What does Norman cost compared with bookkeeping through DATEV and a tax advisor?

With Norman, invoicing and full bookkeeping are free; only the finished tax return is paid: the Klein plan from €9/month, the Pro plan with VAT returns from €21/month (billed yearly). DATEV has no public price list: your firm bills ongoing bookkeeping and the licence under the German tax-advisor fee schedule (StBVV): not a fixed price, but a fee range depending on effort. In practice, ongoing bookkeeping for the self-employed often runs around €100–300 a month (per StBVV, depending on effort), plus annual closing and advisory work. Your firm will give you the exact figures.

Can I do my own bookkeeping instead of going through DATEV?

Yes. The day-to-day bookkeeping (capturing receipts, matching bank activity, preparing EÜR and VAT returns) you may handle yourself as a self-employed person or small business; only unrestricted tax advice and certain tasks are reserved for tax advisors. In Norman, you do the day-to-day yourself and for free, with AI receipt capture and automatic bank matching. For annual closing, balance sheets, or complex questions, you loop in your tax advisor on purpose and hand them structured data in DATEV format.

Do I still need DATEV Unternehmen online?

DATEV Unternehmen online is the bridge through which you hand receipts and bank data to your firm's DATEV environment, and it requires a firm: without a tax advisor you can't use it on your own, because the firm has to order it for you first. If you run receipt capture, bank matching, and bookkeeping in Norman yourself, many small businesses no longer need that monthly upload loop for day-to-day work: the data sits structured in Norman and goes to the firm in DATEV format when needed. Whether your firm still requires DATEV Unternehmen online is best agreed directly with them.

Can I still work with my tax advisor?

Yes. Norman offers a full DATEV integration including booking data: receipts, payments, and bookings sit structured and are exported in DATEV format so your firm can carry on cleanly. You handle the day-to-day yourself and bring the advisor in on purpose (for annual closing, complex matters, or a final review) instead of billing every receipt and ongoing booking through the firm.

Does Norman have AI bookkeeping?

Yes. Norman is built from the ground up around AI and trained specifically for German tax law. The AI reads receipts you upload or receive by email, suggests the booking and tax rate, matches bank activity automatically, and gives you personalized tax-saving tips. EÜR and VAT returns stay continuously up to date from that, and an AI assistant fills out the tax form with you when you file. So the ongoing capture the firm handles in the DATEV model, you do yourself in minutes.

Norman or DATEV plus a tax advisor: which is better for me?

It depends on your case. Norman fits freelancers, Kleinunternehmer, and small UGs/GmbHs with manageable ongoing bookkeeping who want to keep their numbers in their own hands and not pay for every routine booking, with AI receipt capture, automatic bank matching, and real-time numbers. The end-to-end DATEV setup through a firm is the better choice for complex balance-sheet accounting, a larger GmbH, audit-heavy requirements, or when you deliberately want to hand off your entire bookkeeping. Many combine both: the day-to-day yourself in Norman, annual closing through the tax advisor via DATEV export.

Is Norman available in English too?

Yes. Norman is available in German, English, and more languages: the interface, support, and the tax forms. You can switch between languages at any time. That makes Norman especially handy for expats and international founders in Germany who run their own bookkeeping but don't want to do everything in German.