Deduct advertising costs from tax
Online ads, print, website, and marketing are deductible. Norman captures advertising receipts with AI and files recurring ad subscriptions automatically.
Deduct advertising and marketing
From the EÜR to VAT returns to income tax: Norman prepares, reviews, and submits everything directly to the tax office.
Automated EÜR preparation
Norman maintains your income-expenditure report continuously and prepares it automatically at year-end.
Deductions you'd otherwise miss
Norman's AI checks every expense for deductibility. No deduction slips through anymore.
Income tax declaration
Norman pre-fills your income tax declaration with data from your ongoing bookkeeping.
ELSTER submission included
Submit your tax declarations directly from Norman to the tax office, no extra software needed.
Live tax estimates
See at any time how much tax is coming your way and plan ahead with real-time data.
What Norman takes off your month-end
Norman reduces recurring finance work before receipts, VAT, and deadlines become a problem.
sorting receipts each month
to keep in sync
before every deadline
Norman instead of manual finance routine
Receipts, invoices, tax data, and advisor handoff work together instead of splitting across five tools.
| Manual without Norman | |
|---|---|---|
| Receipts | Captured and categorized as they arrive | Pile up in your inbox and shoeboxes |
| Client invoices | One workflow with automatic reminders | Word template and manual sending |
| EÜR & VAT returns | Prepared from live data | Built in spreadsheets at deadline |
| Advisor handoff | One login, structured data | ZIP via email and follow-ups |
Plans that grow with your workflow
Start free and unlock tax, team, and automation features when you need them.
Free
Core accounting features.
/month (excl. VAT)
- Unlimited e-invoicing
- Tax write-off tips
- AI Autopilot
- Connect to ChatGPT & Claude
- Tax advisor access
- AI usage limits apply
Klein
For Kleinunternehmer.
/month (excl. VAT), then €12
- Bank sync
- Annual tax declarations (EÜR)
- Personal income tax
- Declare salary as an employee
- EU revenue reports (ZM)
- Higher AI limits
Pro
For self-employed charging VAT.
/month (excl. VAT), then €28
- VAT returns
- All tax declarations
- Tax efficiency score
- Receipt auto-matching
- Up to 5 bank accounts synced
- Maximum AI limits
The discount applies to new customers for the first 3 months on monthly billing.
Free
Invoicing and bookkeeping.
/month (excl. VAT)
- Complete double-entry bookkeeping
- AI Autopilot
- Unlimited e-invoicing
- Bank sync (1 account)
- AI usage limits apply
Pro
Reports, insights, and advisor tools.
/month (excl. VAT), then €12
- BWA & financial reports
- AI tax insights
- DATEV export
- Tax advisor access
- Higher AI limits
Max
Tax filings and team access included.
/month (excl. VAT), then €52
- UStVA & ZM filing
- Annual filings (USt & GewSt)
- Multi-user access
- Bank sync (5 accounts)
- Maximum AI limits
The discount applies to new customers for the first 3 months on monthly billing.
FAQ
Which advertising costs are deductible?
Online ads, social media ads, print, flyers, trade-fair stands, website build and hosting, SEO, and agency fees, all fully deductible as business expenses.
Why does my Google or Meta invoice show no VAT?
Because both bill from Ireland and the reverse-charge procedure applies. You declare the VAT yourself in your VAT return and, if entitled to input VAT deduction, reclaim it in the same step.
What do small businesses need to watch with foreign advertising?
Kleinunternehmer still owe the reverse-charge VAT, but without an input VAT deduction. You need a VAT ID from the Bundeszentralamt für Steuern and must file a VAT return for it, even if you otherwise file none.
Are website costs immediately deductible?
Ongoing costs such as hosting, domain, and maintenance, yes. A substantial new build may qualify as an intangible asset depreciated over several years; for smaller amounts it is usually recorded immediately in practice.