VAT returns for photographers – without Elster, without a tax advisor.

VAT returns for photographers – without Elster, without a tax advisor.

Whether you shoot weddings, portraits, or commercial projects, Norman handles your Umsatzsteuervoranmeldung automatically. Track income, calculate VAT, and submit directly to the Finanzamt.

Whether you shoot weddings, portraits, or commercial projects, Norman handles your Umsatzsteuervoranmeldung automatically. Track income, calculate VAT, and submit directly to the Finanzamt.

Join over 3,000 self-employed already using Norman.

Join over 3,000 self-employed already using Norman.

UStVA summary showing Revenue, Input VAT, Payment amount with "Send" button
UStVA summary showing Revenue, Input VAT, Payment amount with "Send" button
UStVA summary showing Revenue, Input VAT, Payment amount with "Send" button
Capterra reviews
ZUGFeRD e-invoicing standard is supported
ZUGFeRD e-invoicing standard is supported

How it works

Sync your bank

Income and expenses are categorized and auto-matched with invoices.

Sync your bank

Income and expenses are categorized and auto-matched with invoices.

Sync your bank

Income and expenses are categorized and auto-matched with invoices.

UStVA already pre-filled

Revenue, input VAT, and Reverse Charge are filled out. Review is easy with tips.

UStVA already pre-filled

Revenue, input VAT, and Reverse Charge are filled out. Review is easy with tips.

UStVA already pre-filled

Revenue, input VAT, and Reverse Charge are filled out. Review is easy with tips.

Submit to the Finanzamt

Send your UStVA directly from Norman. No Elster login, no manual forms.

Submit to the Finanzamt

Send your UStVA directly from Norman. No Elster login, no manual forms.

Submit to the Finanzamt

Send your UStVA directly from Norman. No Elster login, no manual forms.

Why photographers waste money on tax advisors for simple VAT returns

You're a photographer, not an accountant. Yet every month or quarter, you find yourself buried in tax paperwork or paying €150 to a tax advisor for what amounts to basic arithmetic.

Here's the reality: your Umsatzsteuervoranmeldung involves three numbers—your revenue, the VAT you charged clients, and the input VAT from your gear purchases and business expenses. That's it.

Norman imports your bank transactions, recognizes photography-specific expenses, calculates your VAT automatically, and submits directly to the Finanzamt. You keep shooting. Norman handles the tax math.

Tax filing for modern self-employed

From entry to ELSTER submission: Norman guides you through your VAT return step by step – no prior tax knowledge, no stress.

Deductions suggest and tax score

Input VAT automatically recognized

Norman detects deductible VAT and applies it correctly.

Deductions suggest and tax score

Input VAT automatically recognized

Norman detects deductible VAT and applies it correctly.

Deductions suggest and tax score

Input VAT automatically recognized

Norman detects deductible VAT and applies it correctly.

EÜR declaration supporting autmatically calculating revenue, expenses by category and business profit

Effortless tax declarations

All declarations are already filled out. Submit directly to the tax office.

EÜR declaration supporting autmatically calculating revenue, expenses by category and business profit

Effortless tax declarations

All declarations are already filled out. Submit directly to the tax office.

EÜR declaration supporting autmatically calculating revenue, expenses by category and business profit

Effortless tax declarations

All declarations are already filled out. Submit directly to the tax office.

Invoice data parsed and matched with the transaction

No manual work

Receipts and expenses are automatically matched to the right transactions.

Invoice data parsed and matched with the transaction

No manual work

Receipts and expenses are automatically matched to the right transactions.

Invoice data parsed and matched with the transaction

No manual work

Receipts and expenses are automatically matched to the right transactions.

Direct elster submission

ELSTER submission included

File directly with the tax office – no Elster forms or paperwork.

Direct elster submission

ELSTER submission included

File directly with the tax office – no Elster forms or paperwork.

Direct elster submission

ELSTER submission included

File directly with the tax office – no Elster forms or paperwork.

Always know when and how much taxes to pay

Live tax estimates

Know the next deadline and see your tax burden change in real-time.

Always know when and how much taxes to pay

Live tax estimates

Know the next deadline and see your tax burden change in real-time.

Always know when and how much taxes to pay

Live tax estimates

Know the next deadline and see your tax burden change in real-time.

Bank sync

Bank sync

AI advisor

AI advisor

Voice invoicing

Voice invoicing

Start for free

Start for free

Wow support

Wow support

VAT returns for photographers: Everything you need to know

Do photographers need to file VAT returns?

If you're a freelance photographer in Germany earning above the Kleinunternehmer threshold (€25,000/year), you must register for VAT and file regular Umsatzsteuervoranmeldungen. This applies whether you shoot weddings, corporate events, portraits, or commercial work.

Even if you're below the threshold, many photographers voluntarily register for VAT to reclaim input VAT on expensive equipment purchases.


What expenses can photographers deduct?

Photography involves significant equipment investments, all of which qualify for Vorsteuer deduction:

  • Camera bodies and lenses,

  • Lighting equipment and modifiers,

  • Tripods, bags, and accessories,

  • Editing software (Lightroom, Capture One, Photoshop),

  • Computer hardware and storage,

  • Studio rent and utilities,

  • Travel expenses for shoots,

  • Props and backdrops,

  • Insurance and professional memberships.

Every euro of VAT you paid on these business expenses reduces your VAT liability.


Common VAT mistakes photographers make

  • Mixing personal and business gear: That camera you also use for family photos? You can only deduct the business-use portion. Keep clear records.

  • Forgetting software subscriptions: Monthly Adobe payments add up. Each one includes deductible VAT.

  • Missing travel deductions: Mileage to shoots, hotel stays for destination weddings, flights for commercial projects—all deductible if properly documented.

  • Wrong VAT rate on invoices: Most photography services are taxed at 19%. But certain educational photography workshops might qualify for reduced rates. Know your rates.


How Norman helps photographers

Norman connects to your bank account and automatically categorizes photography-specific expenses. It recognizes common vendors like Adobe, B&H, camera retailers, and flags them appropriately. When filing day comes, your UStVA is pre-filled with accurate numbers. Review in 2 minutes, submit with one click.

No more spreadsheets. No more guessing which field in Elster needs which number. No more €80/month to a tax advisor for basic arithmetic.

Built in Germany for

At Norman, the essentials are free.

Also, it's tax-deductible.

Billed yearly

(3 months free)

Free

Core accounting for free.

€0

Self-employment registration

Unlimited e-invoicing

Tax write-off tips

Bank sync

AI Autopilot

Get started

Klein

For Kleinunternehmer.

€12

/month (excl. VAT)

- 25%

Annual tax declarations (EÜR)

Personal income tax

Declare salary as an employee

EU revenue reports (ZM)

Invoicing pro plan

Get started

Pro

For self-employed charging VAT.

€24

/month (excl. VAT)

- 25%

VAT returns

All tax declarations

Tax efficiency score

Receipt auto-matching

Invoicing pro plan

Get started

Billed yearly

(3 months free)

Free

Core accounting for free.

€0

Self-employment registration

Unlimited e-invoicing

Tax write-off tips

Bank sync

AI Autopilot

Get started

Klein

For Kleinunternehmer.

€12

/month (excl. VAT)

- 25%

Annual tax declarations (EÜR)

Personal income tax

Declare salary as an employee

EU revenue reports (ZM)

Invoicing pro plan

Get started

Pro

For self-employed charging VAT.

€24

/month (excl. VAT)

- 25%

VAT returns

All tax declarations

Tax efficiency score

Receipt auto-matching

Invoicing pro plan

Get started

Billed yearly

(3 months free)

Free

Core accounting for free.

€0

Self-employment registration

Unlimited e-invoicing

Tax write-off tips

Bank sync

AI Autopilot

Get started

Klein

For Kleinunternehmer.

€12

/month (excl. VAT)

- 25%

Annual tax declarations (EÜR)

Personal income tax

Declare salary as an employee

EU revenue reports (ZM)

Invoicing pro plan

Get started

Pro

For self-employed charging VAT.

€24

/month (excl. VAT)

- 25%

VAT returns

All tax declarations

Tax efficiency score

Receipt auto-matching

Invoicing pro plan

Get started

Try effortless tax filing for free

Stop wasting time on accounting. Let Norman do your taxes.

FAQ

FAQ

FAQ

Q: Do I need a tax advisor for my photography business VAT returns? No. For typical freelance photographers with straightforward income and expenses, Norman handles everything automatically. Connect your bank, review your categorized transactions, and submit your UStVA with one click.

Q: Can I deduct VAT on camera equipment I bought before registering? Yes, within limits. If you purchased equipment within the last 5 years and registered for VAT later, you may be able to claim back the input VAT. This is called "Vorsteuerberichtigung." Norman can help you calculate this.

Q: What if I make both exempt and taxable sales? Some photographers sell prints (taxable) and also teach workshops (potentially exempt). This creates a "mixed use" situation affecting your Vorsteuer deduction ratio. Norman tracks both types and calculates your deductible percentage automatically.

Q: How do I handle international client invoices? For clients outside Germany, different VAT rules apply. EU B2B clients typically receive reverse-charge invoices (0% VAT). Non-EU clients are also typically VAT-exempt. Norman applies the correct treatment based on your client's location.

Q: Is Norman certified to submit to the Finanzamt? Yes. Norman uses the official Elster integration and is fully certified for electronic tax submissions. Your filing has the same legal validity as submitting through Elster directly.

Made in Germany

Berlin based

GDPR-compliant

Hosted in Germany

© 2026 Norman AI GmbH

Made in Germany

Berlin based

GDPR-compliant

Hosted in Germany

© 2026 Norman AI GmbH

Made in Germany

Berlin based

GDPR-compliant

Hosted in Germany

© 2026 Norman AI GmbH